DC Department of Health
Produced Positive Voices Season 1, a multi-state multimedia campaign commissioned by the DC Department of Health and the Maryland health departments of Montgomery County and Prince George’s County. Led creative and production direction across podcast, video, and broadcast assets to tell authentic stories about living with HIV—educating communities, reducing stigma, and amplifying real voices.
Commissioned by the DC Department of Health, in collaboration with the Montgomery County and Prince George’s County Health Departments in Maryland, this project launched Season 1 of Positive Voices — a multi-state, multimedia storytelling campaign designed to elevate stories from individuals living with HIV. The initiative used podcasting, video, and broadcast media to foster awareness, reduce stigma, and promote connection through compelling, accessible storytelling.
Producer,
Multimedia Production
The Challenge
The campaign required unifying creative direction, messaging, and compliance across multiple jurisdictions while producing high-quality, story-led content for digital, radio, and video audiences—content that honored lived experience and met public health communication standards.
My Role
As producer and creative lead, I oversaw full-cycle and cross-functional production — from concept development to public release.
Directed and managed a multi-disciplinary production team, overseeing scheduling, coordination, and deliverables.
Wrote and developed the creative narrative for the campaign trailer and episodes, shaping story arcs and editorial flow.
Led creative strategy and narrative framing for both audio and video content, ensuring consistency across platforms.
Provided creative direction during editing and post-production to guide the visual and narrative tone of each release.
Collaborated with marketing, PR, and social media teams to expand audience reach and engagement.
Ensured all content met compliance standards across multiple jurisdictions.
Outcome
Delivered a multi-state multimedia campaign spanning podcast, video, radio, and television.
Produced Season 1 of Positive Voices—featuring dozens of participants and distributed across public broadcast and digital platforms.
Expanded public engagement through story-first content featured on major radio and TV stations across Washington, D.C. and Maryland.
What they said
“Working with AdeOla was such a gift. She led our project with clarity, precision, and an inspiring level of creativity.”
“AdeOla has a rare ability to take a client’s idea and build it into a complete, beautifully crafted creative vision with a clear plan to bring it to life. We’re already looking forward to the next time we get to collaborate.”
~ Ashley Donald, Co-founder & Producer | C3 Agency
