N Natural
Served as event producer for The Naturalista Expo, managing the full production cycle—from speaker and vendor coordination to on-site logistics—to deliver a large-scale, immersive experience highlighting natural hair, culture, and community.
Partnered with N Natural, a Washington, D.C.–based salon and beauty brand with multiple locations, to produce the Naturalista Expo—a large-scale experiential event celebrating natural beauty, wellness, and community. The expo featured live speakers, workshops, product showcases, and activations from local and national brands, drawing more than 3,000 attendees across in-person and virtual sessions.
Event Producer,
Experiential
The Challenge
Tasked with leading the end-to-end execution of a complex, multi-vendor event that combined education, entertainment, and commerce. The goal was to coordinate programming, logistics, and production operations to ensure a seamless experience for attendees, exhibitors, and sponsors alike. The challenge was to conceptualize, design, and execute an event that would merge education, culture, and commerce while strengthening brand identity.
My Role
As event producer, I led the end-to-end planning and coordination of the experience.
Collaborated with the founder to define event vision, theme, and flow.
Managed venue selection, vendor coordination, and day-of production logistics.
Oversaw programming, panels, and experiential activations that highlighted natural hair artistry and community wellness.
Partnered with marketing and photography teams to capture event assets for ongoing campaigns.
Outcome
Delivered a high-impact community live and virtual expo attended by over 3,000 participants.
Executed a smooth, well-coordinated production recognized by attendees, partners, and media outlets.
Strengthened the studio’s position as a creative and cultural leader in the natural hair and beauty industry.
What they said
“I've been in business for six years and have never had the ability to be so hands off and confident in the leadership and execution of a project.
AdeOla asked for the vision and she literally went running to deliver — strategically, creatively, and with flawless execution. For the first time, I could be completely hands off and still trust that everything was handled at a higher level. I cannot begin to describe the incredible value she brought to my team and to me as a founder. She will be one of the best decisions you ever make.”
~ Angela Walker, Founder | N Natural
