STAYDRMN
Oversaw campaign management and production workflows for the Investor Dashboard website, coordinating creative, UX, and development teams to keep the project aligned, on track, and moving toward a cohesive launch.
Partnered with STAYDRMN to lead the end-to-end management of an Investor Dashboard website deployment for Emerson Collective, a digital storytelling platform designed to activate investors around the organization’s regenerative place-building initiatives. The project transformed three years of community and investment stories into an interactive tool for investor engagement and decision-making.
Campaign Manager,
Digital Production
The Challenge
The project required managing multiple creative and technical workstreams—including strategy, UX, copy, development, and QA—while coordinating across an evolving stakeholder landscape. It demanded careful orchestration of decision-making, clear communication, and disciplined timeline management to keep creative, technical, and leadership teams aligned. Success depended on balancing vision with execution, ensuring that strategic storytelling goals translated into a functional, investor-ready platform delivered on an accelerated schedule.
My Role
As campaign manager, I led both the production workflow and client relationship architecture.
Coordinated collaboration between creative, UX, development, and leadership teams, ensuring clarity, accountability, and efficient feedback cycles.
Established decision pathways through the client’s internal hierarchy, helping stakeholders align before executive review.
Balanced creative vision with operational precision — allowing each contributor, from the creative director to the developer, to stay focused in their lane while maintaining overall momentum.
Supported stakeholder updates, progress documentation, and sprint recaps, helping leadership track progress toward launch
Outcome
Successfully launched the Investor Dashboard website, delivering a unified digital platform for Emerson Collective’s investment storytelling and activation.
Improved cross-team efficiency through structured campaign management and clear communication protocols.
Strengthened client trust by delivering high-quality work within an accelerated timeline, demonstrating the team’s ability to combine creative excellence with operational precision.
What they said
“I can not begin to describe the incredible value AdeOla brought to my team and our project”
“ I've been in business for six years and have never had the ability to be so hands off and confident in the execution of a project. She asked for the vision and she literally went running to deliver. The Thrivecore team will be one of the best decisions you ever make.”
~ Angela Walker, Founder & Chief Creative Officer
